What is Like Fresh?

Like Fresh is the next level experience in plant based dairy. Made special for Flexitarians, Vegetarians and Vegans. We offer a variety of products that adhere to what we deem important, without sacrificing flavor.

  • They have a clean label, which means we add no unnecessary additives!

  • They contain just as much protein as
    their animal based counterparts!

  • They are made with a blend of natural ingredients!


Cream Cheese

For that perfect bagel


For that perfect coffee


For that perfect breakfast


Willemjan Rote

Get in touch

Willem Jan Rote brings 14 years of PepsiCo beverage experience, both in Franchise and Company owned. On top of that he has a proven track record as an entrepreneur, working with Private Equity and as a business owner in specialty food. At PepsiCo, as Franchise VP Europe, he was member of the European Board, for Beverages and Quaker Oats. Willem Jan offers extensive experience in the areas of business development, marketing and sales, both in B2C and B2B.

He operated across Europe, USA and Asia. After receiving his Master in Business Economics at the Erasmus University in Rotterdam he joined Royal Dutch Shell and Unilever. Willem Jan resides in the Netherlands,  with his wife Olga, who is engaged in employment law both as litigator and as legal council. Together they have 4 children.