FRESH

LIKE

FRESH

LIKE

Like-fresh - Cruelty Free
Cruelty Free!
Like-fresh - Cruelty Free
Cruelty Free!

What is Like Fresh?

Like Fresh is the next level experience in plant based dairy. Made special for Flexitarians, Vegetarians and Vegans. We offer a variety of products that adhere to what we deem important, without sacrificing flavor.

  • They have a clean label, which means we add no unnecessary additives!

  • They contain just as much protein as
    their animal based counterparts!

  • They are made with a blend of natural ingredients!

What is Like Fresh?

Like Fresh is the next level experience in plant based dairy. Made special for Flexitarians, Vegetarians and Vegans. We offer a variety of products that adhere to what we deem important, without sacrificing flavor.

  • They have a clean label, which means we add no unnecessary additives!

  • They contain just as much protein as
    their animal based counterparts!

  • They are made with a blend of natural ingredients!

Milk

For that perfect coffee

Milk - For that perfect coffee

Yoghurt

For that perfect breakfast

Yoghurt - For that perfect breakfast

Cream Cheese

For that perfect bagel

Cream cheese - For that perfect bagel

Milk

For that perfect coffee

Milk - For that perfect coffee

Yoghurt

For that perfect breakfast

Yoghurt - For that perfect breakfast

Cream Cheese

For that perfect bagel

Cream cheese - For that perfect bagel

GET IN TOUCH

Like-fresh - Willemjan Rote
Willemjan Rote

Get in touch


Willem Jan Rote brings 14 years of PepsiCo beverage experience, both in Franchise and Company owned. On top of that he has a proven track record as an entrepreneur, working with Private Equity and as a business owner in specialty food. At PepsiCo, as Franchise VP Europe, he was member of the European Board, for Beverages and Quaker Oats. Willem Jan offers extensive experience in the areas of business development, marketing and sales, both in B2C and B2B.

He operated across Europe, USA and Asia. After receiving his Master in Business Economics at the Erasmus University in Rotterdam he joined Royal Dutch Shell and Unilever. Willem Jan resides in the Netherlands,  with his wife Olga, who is engaged in employment law both as litigator and as legal council. Together they have 4 children.     

GET IN TOUCH

Like-fresh - Willemjan Rote
Willemjan Rote

Get in touch


Willem Jan Rote brings 14 years of PepsiCo beverage experience, both in Franchise and Company owned. On top of that he has a proven track record as an entrepreneur, working with Private Equity and as a business owner in specialty food. At PepsiCo, as Franchise VP Europe, he was member of the European Board, for Beverages and Quaker Oats. Willem Jan offers extensive experience in the areas of business development, marketing and sales, both in B2C and B2B.

He operated across Europe, USA and Asia. After receiving his Master in Business Economics at the Erasmus University in Rotterdam he joined Royal Dutch Shell and Unilever. Willem Jan resides in the Netherlands,  with his wife Olga, who is engaged in employment law both as litigator and as legal council. Together they have 4 children.     

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Privacy & cookies

Last updated: 1 July 2026

Who is responsible?

Like Fresh B.V.
Agro Business Park 10
6708 PW Wageningen
The Netherlands
info@like-fresh.com

Information we process

When you contact us by email, we process your name, email address, message and any other information that you choose to provide. Our hosting provider may also temporarily process technical information such as your IP address, browser type and visit time in server logs.

Why we use this information

We use personal information to answer enquiries, prepare or perform business agreements, maintain relevant business correspondence, protect the website and comply with legal obligations. We rely on the performance or preparation of an agreement, our legitimate business interests and applicable legal obligations.

Service providers

Personal information may be processed by our website hosting and email providers where this is necessary to operate the website and communicate with you. We do not sell personal information. We only disclose it to other parties where necessary or legally required.

How long we retain information

Enquiries are retained only for as long as reasonably necessary to answer and follow up the enquiry. Relevant business correspondence and administrative records may be retained for as long as necessary for the business relationship, legal claims and statutory obligations.

Cookies and external links

This website uses only necessary or functional technologies and does not use advertising or tracking cookies. When you follow an external link, such as LinkedIn, that provider’s own privacy and cookie terms apply.

Your privacy rights

You may ask us to access, correct or delete your personal information, restrict its processing or object to its use where applicable. Send your request to info@like-fresh.com . You may also submit a complaint to the Dutch Data Protection Authority.

Security

We take appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access and unlawful disclosure.

This notice applies to the use of this website and to communications initiated through it.

Like Fresh b.v.